1. Introduction

Home Moves Made Easy (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains what information we collect, how we use it, how long we keep it, and your rights under UK data protection law (UK GDPR and the Data Protection Act 2018).

2. Who We Are (Data Controller)

Home Moves Made Easy is the data controller for your personal data processed through our website and related services.

Contact email: info@homemovesmadeeasy.com

3. Personal Data We Collect

We collect and process the following categories of personal data:

• Contact Form/Enquiries: Name, business name, phone number, email address, service address, and any information you include in your message.
• Booking & Customer Records: Names, contact details, service addresses, job notes, and correspondence related to your removal or storage service.
• Technical & Usage Data (Google Analytics): Pages visited, time on site, navigation paths, referral sources, approximate location, and device/browser information. We configure Analytics to avoid collecting personally identifiable information in page URLs or events.
• Cookies: Small files placed on your device to operate the site, remember preferences, and measure performance. See Section 5.

4. How We Use Your Data & Legal Bases

We process your data only where we have a lawful basis:

• To respond to enquiries and provide quotes (performance of a contract or steps prior to a contract).
• To deliver our services, manage bookings, and communicate with you (performance of a contract).
• To send updates related to your booking (performance of a contract/legitimate interests).
• To improve our website, services, and user experience (legitimate interests, e.g., understanding how visitors use our site).
• To comply with legal and tax obligations (legal obligation).
• Marketing (if used): only with your consent, which you can withdraw at any time.

5. Cookies & Google Analytics

We use cookies to operate the site and to measure performance via Google Analytics. Analytics helps us understand aggregate visitor behaviour (e.g., which pages are most popular). We do not use Analytics to identify you personally.

• Analytics cookies may include identifiers that help count visits and see how users navigate the site.
• IP handling: We configure Google Analytics to limit/shorten IP storage where available.
• Opt-outs: You can block cookies via your browser settings. Google also provides an optional Analytics opt-out browser add-on.

On your first visit, a cookie banner may ask for consent to non-essential cookies. You can change your preferences at any time via your browser settings.

6. Sharing Your Data (Processors & Third Parties)

We do not sell your personal data. We may share it with trusted service providers who process data on our behalf, such as:

• Website hosting and IT support providers.
• Email, form, and storage providers.
• Analytics providers (e.g., Google Analytics).

We require all processors to respect the security of your data and to process it only according to our instructions. We may also share data where required by law or to establish, exercise, or defend legal claims.

7. International Transfers

Some providers (e.g., Google) may process data outside the UK/EEA. Where this occurs, we rely on appropriate safeguards such as the UK International Data Transfer Addendum, EU Standard Contractual Clauses, or equivalent mechanisms to protect your data.

8. Data Retention

We retain personal data only as long as necessary for the purposes set out in this policy:

• Enquiry data: typically up to 24 months after our last interaction.
• Customer/booking records: typically up to 7 years to meet accounting and tax obligations.
• Technical/Analytics data: kept in accordance with our analytics settings and industry norms.

We may retain data longer where necessary for legal claims, regulatory requirements, or fraud prevention.

9. Your Rights

Under UK GDPR, you have the right to:

• Access your personal data.
• Rectify inaccurate or incomplete data.
• Erase your data (where applicable).
• Restrict processing in certain circumstances.
• Object to processing based on legitimate interests or direct marketing.
• Data portability (to receive your data in a structured, commonly used format).
• Withdraw consent where we rely on consent.

10. How to Exercise Your Rights

You can make a request by emailing info@homemovesmadeeasy.com. We will respond within one month (or as permitted by law for complex requests). We may need to verify your identity before fulfilling your request.

11. Data Removal Requests

To request deletion of your data, email info@homemovesmadeeasy.com with the subject line “Data Removal Request” and include your name, contact details, and any relevant service dates. We will confirm action taken unless legal or contractual obligations require retention of some information (e.g., invoices for tax).

12. Security

We implement appropriate technical and organisational measures to protect your data, including access controls, encryption in transit (HTTPS), and least-privilege practices. While we strive to protect your personal data, no method of transmission or storage is completely secure.

13. Third-Party Links

Our website may include links to third-party websites. We are not responsible for their privacy practices. We encourage you to read the privacy policy of every site you visit.

14. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the new version on this page and update the “Last updated” date above. If changes materially affect your rights, we will take reasonable steps to inform you.

15. Contact & Complaints

If you have questions, concerns, or complaints about how we handle your data, contact us at info@homemovesmadeeasy.com.

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO). Visit the ICO website for contact details.

Last updated: 27 October 2025